Dee & Andrew dive deep into the complexities of launching and sustaining applications within the Web3 space. The discussion begins with many founders' challenges: building a product without clearly understanding its target audience. The guest emphasizes the importance of realistic expectations regarding user adoption and scalability, cautioning against setting oneself up for failure by overestimating demand. They advocate for creating tools that cater to various levels of user competency, from beginners to advanced users, while acknowledging the need to abstract complex concepts for broader accessibility. Follow Dee on Twitter @deethinksdesign Visit Andrew’s Design Practice - https://digital-zen.com/ The conversation then shifts to a broader exploration of decentralized technologies and the concept of decentralization versus the current hype surrounding Web3. The guest argues that while financial opportunities may attract initial interest, the value lies in building sustainable communities within decentralized ecosystems. They propose a shift away from token-based motivations towards fostering genuine community engagement and collaboration. By rewarding participation and enabling meaningful interactions, decentralized platforms can unlock new possibilities for innovation, funding, and collaboration. Overall, the episode offers valuable insights into the challenges and opportunities facing the Web3 space, emphasizing the importance of understanding user needs, setting realistic expectations, and prioritizing community-driven approaches for long-term success. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.designer-dao.xyz