In this episode of The Tourism Chat Show, host Michelle interviews Helen Hayes, a multi-award winning travel writer and editor from Australia. We delve deep into the art of storytelling in tourism. Helen shares some insider secrets about effective storytelling to attract travel media attention. She elaborates on the significance of authenticity, passion, and unique experiences in creating compelling stories. Further, she offers valuable advice on networking with editors, hosting journalists, crafting appealing pitches, and maintaining professionalism in the industry. Helen also emphasizes the importance of having high-quality photographs of your offerings, as visuals often clinch deals for businesses. This is your guide to captivating media in tourism and a show for all tourism marketers and business owners.   __________________________________________ Powered by https://www.destinatenz.com  If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch! This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰 Today's Guest: Helen Hayes: https://www.linkedin.com/in/helen-hayes-43269a31/  w: thefinerthingsintravel.com Resources and Links to connect with us: Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ Say hi to us on social: Instagram: https://www.instagram.com/thetourismchatshow Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/ Website: www.destinatenz.com If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast