#289: For startups, navigating the dilemma of cloud selection is critical. While major providers offer incentives and familiarity, stepping out of the conventional path to explore other providers or even setting up specialized solutions can lead to significant cost savings and tailor-made optimizations. The balance is in understanding when to scale with commercial offerings and when to embark on more customized, potentially costlier ventures. In this episode, we talk with Hugo Santos, CEO at Namespace Labs, about how by optimizing for specific use cases, they have identified a niche where they can outperform hyperscalers. However, this path is complex and not always practical for every company, especially those lacking the necessary infrastructure expertise.   Hugo's contact information: X (Formerly Twitter): https://x.com/20thr LinkedIn: https://www.linkedin.com/in/hugomgsantos/   YouTube channel: https://youtube.com/devopsparadox   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/