In this episode, we will examine where most organizational change goes wrong and where we should be placing more resources and effort to have the success we are looking for. Our prescription for this episode: create buy-in for change by understanding and speaking to the different populations and audiences who will be affected by the change. For more info on our Organizational Change Management Practitioner certification, visit: https://www.roman3.ca/ocmp About Our Hosts! James is an experienced business coach with a specialization in HR management and talent attraction and retention.  Coby is a skilled educator and has an extensive background in building workforce and organizational capacity.  For a little more on our ideas and concepts, check out our Knowledge Suite or our YouTube Channel, Solutions Explained by Roman 3.