This week on the Outdoor Journal Radio Podcast Network's Diaries of a Lodge Owner, I'm excited to introduce to all of you someone whose profound impact changed Ontario's fishing industry forever. This king of Ontario tourism put our fishery on the world stage by building out a massive strategy that included Uniting the four largest Canadian fishing shows as one dream team to collectively promote Ontario tourist operations. With this, he and his team changed the fortunes of outdoor-based operations throughout the province. And I am so grateful that I was one of those young entrepreneurs that benefited from his team's hard work. And although he's retired, like a wave, his impact lives on. And I am honored to introduce to you, former head of the Ontario Tourism Marketing Partnership, Jim Grayston.  On this show, we get to know Jim, the man, the myth, the legend.  And learn about his amazing career. He takes us behind the scenes with some of Canada's fishing legends, tells us some great stories, and is just a pleasure to get to know.  So if you're interested in the major parts of my success as a lodge owner, don't miss this one. Sit and listen to the King of Ontario Tourism.