This episode features a conversation with Professor Colin Espie Professor of Sleep Medicine at the University of Oxford and co-founder and Chief Scientist at Big Health. It focusses on the topic evidence generation for digital therapeutics Discussion topics include: - Why evidence generation is so important for digital therapeutics - The distinction between evidence-informed and evidence-based therapies - The challenge of designing placebo controlled trials for digital therapies Links to papers: https://www.healthaffairs.org/do/10.1377/forefront.20220223.739329/ https://www.jmir.org/2023/1/e43682