As we approach the end of the year, you, as an online business owner, are starting to evaluate your business and wonder how to make the most of your remaining digital marketing budget.  Q4 presents unique opportunities for high-impact campaigns, especially with holiday promotions in full swing....

We’ve talked about preparing for your Black Friday and other holiday sales (which hopefully you’ve already started, if not finished), but have you also prepared for what your marketing strategies will be AFTER those sales are over?  Just because someone has already completed a purchase with your...

With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024.  If you’ve been following me for a while, you might have noticed I’m strategy-focused. I don’t do things just to do them…...