Minter Dialogue with Pete Steege In this episode, I host Pete Steege, a seasoned marketing expert and author of "On Purpose: The CEO's Guide to Marketing with Meaning." Pete shares his journey from electrical engineering to a 30-year career in marketing, focusing on the importance of meaningful marketing in technical industries. The discussion delves into the evolution of marketing, the significance of understanding customer needs, and the challenges of maintaining clarity and consistency in marketing messages. Pete emphasises the value of generosity, authenticity, and simplicity in marketing strategies. The conversation also explores the role of CEOs in embodying the brand and the impact of AI on marketing. This episode is a treasure trove of insights for anyone interested in effective marketing and leadership. If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.