In this episode, I had the pleasure of welcoming back Maria Garrido, a dynamic individual who juggles multiple roles with grace and enthusiasm. Maria describes herself as a "hyperactive queenager," a term she embraces as she navigates her life as a mother of three, a multilingual Paris resident, and the Chief Marketing Officer of Deezer. We delved into her approach to maintaining cultural relevance in the music streaming industry, emphasising the importance of credibility and staying attuned to cultural shifts. Maria shared insights into Deezer's strategy for engaging diverse audiences, highlighting the significance of music credibility and user experience. She also discussed the challenges of personalisation in streaming services and the balance between business interests and user satisfaction. Beyond her role at Deezer, Maria is the founder of Terranum Wellness, a retreat centre in Galicia, Spain. She spoke passionately about her journey from corporate life to creating a sanctuary for wellness, driven by her personal experiences and a desire to offer others the same healing she found in retreats. Maria's story is one of resilience, curiosity, and a commitment to authenticity, both in her professional endeavours and personal life.