Description
In this episode of Digital PR Explained, host Britt Klontz sits down with James Beard Award-winning blogger and author Geraldine DeRuiter to discuss her incredible journey from receiving a scathing New York Times review to turning it into a wave of positive press and skyrocketing book sales. Geraldine shares how she leveraged the power of her community to overcome the negative review, providing valuable insights and actionable tips for PR professionals on handling bad press. Tune in to discover how to turn criticism into opportunity and build stronger, more supportive networks.
In this episode of Digital PR Explained, Britt talks about the art of newsjacking—using trending news to land expert commentary in major publications. Learn how to craft the perfect pitch to get your expert featured quickly and effectively. Tune in for step-by-step tips on subject lines and email...
Published 11/22/24
In this episode of Digital PR Explained, Britt breaks down a key PR strategy: pitching experts to journalists when you don’t have breaking news to share. Learn how to craft effective intro emails and spokesperson pitches that grab attention, build long-term relationships with journalists, and...
Published 11/15/24