In this episode of Digital Transformation & Leadership Danny Levy talks to Joanne Flinn a strategic and sustainability specialist who's led digital business change for over 20 years across 52 countries on 6 continents. Joanne thinks great business is about money and meaning. It might be delivering a near billion dollar project which in the words of an IBM executive ‘that was a miracle’. Or being board advisor for an NGO whose ground breaking results are studied by the World Health Organisation for global rollout. She's a specialist in Asia, trained at Oxford, lived in Australia. And on four other continents. Joanne's worked for every one of the big four and run a country practice for PricewaterhouseCoopers at 34. She was on the IT ExCo as head of change for DBS, one of Asia’s biggest banks. After working with 50 organizations and a quarter million people through crises like SARS, 9/11, and varied financial turbulences well before the current COVID19, Joanne's developed a formula that helps leaders stay calm, productive and focused. Especially when you need to lead through ambiguity, navigate complexity, and multi-task. In this episode Joanne simplifies the alphabet soup of sustainability, explains what sustainability does to directors responsibilities, and talks Danny through the risks and opportunities sustainability has to business models. To get in touch with Joanne contact her on LinkedIn - https://www.linkedin.com/in/joanne-flinn/ For more information on the strategic sustainability lady visit - https://jflinn.com/ Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us Apple Podcasts and Spotify to subscribe. --- Send in a voice message: https://podcasters.spotify.com/pod/show/danny-levy/message