In this episode of Digital Transformation & Leadership Danny Levy once again talks to Laura L. Bernhard, Founder and Host of the Marketing Bound Podcast and Inbound and LinkedIn Content Strategist, Team Lead at Automation Wolf. They get into why you should bother building a personal brand, what do do and what not to do, how to develop a personal brand concept, the benefits of personal branding, how to make it as easy as possible to get started and increase your visibility, and common misconceptions about personal branding. Connect with Laura on LinkedIn here - https://www.linkedin.com/in/lauralbernhard/ To listen to the marketing bound podcast go to - https://www.marketingbound.com/podcast To get access to Laura's podcasting workbook go to -  https://www.marketingbound.com/generate-leads-with-your-podcast  Firense - you can read along while you listen: https://firense.com/ Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us on Apple Podcasts and Spotify to subscribe. --- Send in a voice message: https://podcasters.spotify.com/pod/show/danny-levy/message