In this episode of Digital Transformation & Leadership Danny Levy talks to Anastasia Leng, Founder & CEO at Creativex. They get into why data-led creative is important now, common misconceptions when it comes to data-led creativity, applications of data within creativity and the opportunities of applying a data-led approach in the future.  Connect with Anastasia on LinkedIn - https://www.linkedin.com/in/aleng/ For more info on Creativex visit - https://www.creativex.com/ Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us on Apple Podcasts and Spotify to subscribe. --- Send in a voice message: https://podcasters.spotify.com/pod/show/danny-levy/message