In this episode of Digital Transformation & Leadership Danny Levy once again talks to Laura L. Bernhard, Founder and Host of the Marketing Bound Podcast and Inbound and LinkedIn Content Strategist, Team Lead at Automation Wolf. They get into the do's and don't of podcasting, how to develop a podcast concept, the benefits of podcasting for you and your company, how to make it as easy as possible to launch and grow a podcast, and common misconceptions about podcasting. Laura L. Bernhard is the creator and host of The Marketing Bound Podcast. Every week, she interviews marketing experts about how entrepreneurs can leverage inbound marketing to attract their ideal clients and grow their businesses. Topics range from blogging, social media, and email marketing to public relations, landing pages, and thought-leadership. With over six years of experience in inbound marketing, Laura is now coaching entrepreneurs on how to build profitable podcasts for their businesses. Specifically, she helps get podcast ideas off the ground to a successful launch with her three-week program. To listen to the marketing bound podcast go to - https://www.marketingbound.com/podcast To get access to Laura's podcasting workbook go to -  https://www.marketingbound.com/generate-leads-with-your-podcast Firense - you can read along while you listen: https://firense.com/ Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us on Apple Podcasts and Spotify to subscribe. --- Send in a voice message: https://podcasters.spotify.com/pod/show/danny-levy/message