In this episode of Digital Transformation & Leadership Danny Levy talks to Sam Dunning, Sales Director and Co-Owner of Web Choice - An award winning digital agency, who provide world class & results-focussed website development, SEO and digital marketing solutions for their clients They get into why SEO doesn't need to be a dark art or black magic, how to simplifying SEO, when and where businesses should consider SEO, breaking down on-site and off-site SEO, step by step, and the importance of mapping out what you REALLY want to get out of your current role.  Get in touch with Sam on LinkedIn here, https://www.linkedin.com/in/samdunning/  For more information on Web Choice visit, https://www.webdesignchoice.co.uk/ Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us Apple Podcasts and Spotify to subscribe. --- Send in a voice message: https://podcasters.spotify.com/pod/show/danny-levy/message