In this episode of DGTL Voices, Ed welcomes Claudio Da Soller, Senior Vice President and General Manager at Pininfarina. They discuss Claudio's diverse background, including his upbringing in Italy, his military experience, and his journey in the design industry. Claudio shares insights into Pininfarina's legacy of creativity and innovation across various sectors, including healthcare. The conversation emphasizes the importance of human-centered design, leadership lessons, and the value of following one's passion. Connect with Claudio on LinkedIn - https://www.linkedin.com/in/claudiodasoller/