As digital technologies increasingly shape how we interact with brands, culture and leadership play an increasingly important role in digital branding. With so much noise and competition online, companies need to have a strong sense of self that comes from a clear and purposeful culture. And it's just as important for companies to have leaders who can authentically represent and champion that culture. That is what our guest, Rachel K. Cross, talks about today. Rachel is a globally-accomplished marketer, writer, speaker, and the Chief Business Sherpa of Rachel K Group. In this episode, Rachel discusses the role of culture and leadership in digital branding and how they can help create more authentic and engaging experiences for customers and employees alike. Love the show? Subscribe, rate, review, and share! https://www.monigle.com/