The world of media is increasingly becoming more digitized with a 'streaming first' world. So, how is a 100-year-old company rebranding to these changes in the industry? Here to share their transformation journey and process is Jamie Moldafsky. Jamie is the Chief Marketing and Communications Officer at Nielsen, a global leader in audience insights, data, and analytics, shaping the world's media and content with accurate market measurements. She joins Greg Silverman to discuss the key areas they're focusing on as they adapt to and anticipate the market's changing needs. Learn how to rebrand with a digital-first perspective by tuning in to this episode. Love the show? Subscribe, rate, review, and share! https://www.monigle.com/