Businesses and various organizations often use branding to establish themselves and create a wider reach, separating themselves from other similar services—something that makes them stand out from the rest. But what happens when a business entity decides to change their image? In this episode, host Greg Silverman sits down with Jim Heininger of Rebranding Experts, a company he founded in 2017. Jim is going to talk about rebranding, a process and market strategy for changing an organization’s image. To find out more about rebranding, don’t miss out on this conversation! Love the show? Subscribe, rate, review, and share! https://www.monigle.com/