A true mark of a successful product is when it becomes an important part of people’s lives. This is especially true in the world of CPG, where you really need to be in people’s homes. So how do you achieve that? In this episode, we have award-winning Global Marketing mentor Drew Deering to enlighten us. Drew emphasizes the importance of getting external as we think about our brand and marketing. That is, by actually going out and spending time with people. Only then can you fully understand your brand purpose and deliver the true brand experience. Plus, Drew discusses the differences between working with huge brands and small brands. He gives real-life examples of their successes and weaknesses, illustrating the framework you need as a marketer and the pitfalls you need to avoid. Full of great insights on branding and marketing through the lens of CPG and more, this conversation with Drew is something you won’t want to miss! Love the show? Subscribe, rate, review, and share! https://www.monigle.com/