This episode features Max Pfennighaus, the Director of Enterprise Brand Design at Johnson & Johnson. In an insightful conversation, he brings us into the world of agency selection and brand transformation and shares a wealth of knowledge and behind-the-scenes insights from his extensive experience in working with branding agencies. Max discusses how the role of branding agencies has evolved over the past decade, emphasizing the importance of understanding the client's unique needs and the ability to adapt to change. He reveals the critical factors that set agencies apart during the selection process, shedding light on the delicate balance between expertise and curiosity. He offers valuable advice on how agencies can make a lasting impression in their pitches, highlighting the significance of team chemistry and a client-centric approach. He discusses the art of engineering discussions during presentations, providing tips on keeping clients engaged and fostering meaningful conversations. Max also shares real-world examples of successful agency selection processes and illustrates how agencies can navigate the intricacies of client expectations and project scopes. Tune in to this episode for an eye-opening exploration of the agency-client relationship, packed with practical insights that can transform your approach to branding and agency collaboration. Love the show? Subscribe, rate, review, and share! https://www.monigle.com