If you're feeling frustrated and overwhelmed by the lack of direct bookings for your short-term rental, despite your efforts to increase them through website optimization, then you are not alone!  Many owners and managers may be tirelessly optimizing their websites, using eye-catching photos, engaging descriptions, and even implementing SEO strategies, only to find that they are still heavily reliant on booking agents. Instead of seeing a surge in direct bookings, they may be experiencing a constant stream of inquiries from third-party platforms, leading to increased fees and reduced control over their own business. My guest this week is Sarah Orchard. In this episode, you will be able to: Find out why optimizing your website is key to ramping up direct bookings.Get insights on personalizing website content to entice your target guests.Grasp how a well-curated About page can foster trust and enhance relationships with your prospects.Get your hands on tried-and-true tactics for augmenting reservations on your website.Learn about the economic benefits of directing your focus on direct bookings. Meet Sarah Orchard, the dynamic force behind The Hudnalls Hideout, a luxury treehouse located in the UK's beautiful Wye Valley and a much-sought-after vacation spot. Armed with a deep understanding of the short-term rental market, Sarah has led her venture to dizzying heights of popularity. She has also conceptualized and created Get Fully Booked offering  invaluable marketing training to hosts, bringing them closer to their direct booking goals. Connect with Sarah: https://hudnallshideout.co.uk https://get-fully-booked.com/  Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals