Do you ever feel like you're putting so much effort into your website, but not seeing the direct booking results you want? You've probably been told to work harder and figure it out, but the more you try, the more frustrated and stuck you feel. It's time to stop the cycle of ineffective actions and start making real progress. Let's break free from the pain of not getting results and find a better way to optimize your website for increased direct bookings. All of our websites, every single year, and we do this for all of our clients, we go through, and we update the titles of the website to say book direct because you want people to know that they can book direct before they've even clicked on the link. - Bart Sobies In this episode, you will be able to: Increase direct bookings with proven strategies.Optimize your website for maximum direct bookings.Build trust and credibility with social proof.Ensure mobile responsiveness for easy direct bookings.Harness the power of email marketing and data analytics. My special guest is Bart Sobies. Bart Sobies is the founder of iBooked Online, a company specializing in website optimization for direct bookings. With over four years of industry experience, Bart has honed his expertise in creating effective and visually appealing websites tailored to the accommodation sector, including hotels, motels, and short-term rentals. His deep understanding of property managers' challenges in establishing and maintaining an impactful online presence has positioned him as a trusted authority in the field. Bart's strategic focus on enhancing website functionality and design to drive direct bookings has resulted in tangible success for numerous properties across various scales. His commitment to remaining at the forefront of technological advancements underscores his dedication to providing property managers with cutting-edge solutions for increased direct bookings and improved online visibility. Connect with Bart:  https://www.instagram.com/ibooked.online/ https://www.linkedin.com/in/bart-sobies/ https://www.facebook.com/groups/accommodationmanagers More information: https://www.ibooked.online/ *Mention the DBS Podcast for a $200 savings on the set up of your website. Offer ends May 19th, 2024.*  The key moments in this episode are: 00:00:08 - Introduction to Booking Success Podcast 00:01:47 - Introduction to iBooked Online 00:07:56 - First Impressions and Website Review 00:09:16 - Aligning Photography with Booking Seasons 00:11:20 - Optimizing Website Photography 00:12:45 - Creating Emotional Connection through Visuals 00:14:03 - Crafting Clear and Concise Descriptions 00:15:51 - Utilizing AI for Description Refinement 00:17:18 - Focusing on Guest Experience in Property Management 00:18:18 - Testing and Streamlining the Booking Process 00:38:19 - Planning and Execution 00:39:00 - Search Engine Optimization 00:41:20 - Image Optimization for SEO 00:42:24 - Reviewing Book Direct Strategy 00:47:57 - Special Offer for Listeners FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at:a...