Did you know that creating a successful podcast isn't just about the content?  Imagine reaching the top ten on Apple podcasts in the very first week - sounds impossible, right? Well, that's exactly what happened to Jenn Boyles, the host of the Direct Booking Success Podcast.  Marketing is essential to your short term rental business if you want more bookings. And not only more bookings, but more direct bookings. - Jenn Boyles In the 100th episode, she reveals the surprising truth about marketing for direct bookings and the essential strategies she's learned in the past two years. But what's even more unexpected is the lack of diversity in the short-term rental industry, a revelation that might change your perspective.  In this episode, you will be able to:  Master the art of direct booking success and stand out from the competition.Uncover the secrets to launching and growing a successful hospitality podcast.Amplify your short-term rental marketing strategies for maximum impact.Embrace diversity to foster inclusivity and innovation in the hospitality industry.Craft a compelling brand that attracts direct bookings and loyal guests. Get ready to be amazed as Jenn shares insights from some of the most brilliant minds in the industry and unveils the secret to direct booking success. It's a milestone worth celebrating, and the wisdom shared is nothing short of game-changing.  Stay tuned for the unexpected journey that's about to unfold. The key moments in this episode are: 00:00:00 - Celebrating 100 Episodes and Two Years of Success 00:01:21 - The Purpose Behind Starting the Podcast 00:04:54 - Importance of Consistent Marketing 00:07:08 - Lack of Diversity in the Industry 00:09:53 - Defining Direct Booking Success  FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub