Imagine being able to captivate guests from around the world with the sheer allure of your vacation rental's location. What if you could weave the unique charm, cultural richness, and natural wonders of your area into an irresistible narrative that resonates deeply with travelers seeking authentic experiences? This episode unveils the secrets to doing just that, empowering you to harness the power of your locale and skyrocket your direct bookings. With practical insights from seasoned industry experts, you'll discover how to uncover the distinct selling points of your destination. From quirky local trivia and traditions to breathtaking landscapes and hidden gems, learn to craft a compelling story that transports potential guests to your doorstep before they even arrive. Prepare to be inspired by real-world examples of hosts and managers who have mastered the art of leveraging their location's appeal through engaging websites, captivating social media content, and the magic of storytelling. It isn't about hot tubs or fire pits or a house that lives. This is about the unique experience your guests will have when they stay with you. - Jenn Boyles In this podcast episode, I was joined by Annette Arsenault, owner and manager of Quayside Quidi Vidi Vacation Rental in St. John’s, Newfoundland and Labrador and Kendra Badoe, vacation rental property manager at Suite Harmony in Ontario. Connect with Annette Arsenault and Kendra Badoe: Annette Arsenault, Quayside Quidi Vidi Vacation Rental, Newfoundland: https://quaysidequidividi.com/Kendra Badoe, Suite Harmony, Ontario: https://www.suiteharmony.ca/ Here's what you can expect to gain from this episode: Strategies for identifying and showcasing the unique allure of your areaTips for crafting an online presence that resonates with your target audienceInsights into leveraging local blogs, social media reels, and community-building tacticsThe numerous benefits of cultivating direct bookings, including increased control, personalized guest interactions, and exclusive rewards for loyal customers The key moments in this episode are: 00:00:00 - Introduction to Direct Booking Success 00:01:11 - The Canadian Advantage 00:05:21 - Leveraging Your Location 00:11:06 - Importance of Direct Bookings FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub