Have you been told that consistency is the key to successful marketing? But what if we told you there's a smarter strategy to drive direct bookings for your vacation rental business? In this eye-opening episode, we'll challenge conventional wisdom and reveal why simply being consistent isn't enough. Discover the untapped potential of strategic consistency - a powerful approach that combines consistency with intentionality and data-driven decision-making. It's not just about being consistent, it's about being strategic and consistent. - Jenn Boyles Here's what you can expect from this insightful discussion: Understand the pitfalls of blind consistency and why it can lead you astray.Learn how to define your ideal guest and craft content that truly resonates.Get actionable tips on leveraging data and analytics to guide your marketing efforts.Hear real-life examples of property managers who transformed their results through strategic consistency.Discover the power of personalization and engaging with your audience for long-term success.Walk away with a step-by-step framework to build a sustainable, high-impact marketing strategy. Consistent marketing efforts play a significant role in maintaining brand visibility and attracting potential guests to short-term rental properties. However, it is essential to go beyond mere consistency and focus on strategic marketing activities tailored to the target audience. By harnessing marketing consistency effectively, property managers can build a strong brand presence and drive more direct bookings. Let's dive in and uncover the smarter way to make your marketing efforts not just consistent, but strategically consistent. The key moments in this episode are: 00:00:00 - The Importance of Strategic Consistency 00:04:18 - The Pitfalls of Consistency Alone 00:06:00 - The Importance of Data and Metrics 00:10:28 - Practical Tips for Strategic Consistency Sign up for the FREE Virtual Direct Booking Success Summit: https://directbookingsuccesssummit.com/ Show notes are available at: https://directbookingsuccess.com/podcast/ Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub