Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by Sam Tichnor, founder of FFUPS, (yes that's puffs backwards) a snack brand that’s shaking up the puff market with innovative flavors and a focus on simplicity. In this episode, Sam shares his journey from working at Harry's to creating FFUPS, his insights on the snack industry, and the strategic shifts that have defined his brand's growth. https://ffups.com Key Insights: Customer Engagement through DTC: Learn how Sam uses DTC as a strategic tool for market testing and customer engagement. Retail Expansion: Discover the challenges and strategies behind transitioning from DTC to retail. Flavor Over Health Claims: Understand how FFUPS differentiates itself by focusing on interesting flavors and simplicity rather than competing in the "better for you" space. Tune in to hear how FFUPS is redefining what it means to be a puff snack and the lessons Sam has learned along the way. Timestamps: 00:00 - Introduction and Initial Strategy 02:00 - Adjusting Go-to-Market Strategy 05:00 - Building FFUPs: Inspiration and Market Gaps 07:00 - Flavor Innovation and Consumer Preferences 10:00 - Challenges and Insights from Amazon Sales 12:00 - Future Plans and Marketing Strategies 15:00 - Importance of Sampling and Retail Presence 18:00 - Using DTC for Customer Engagement 21:00 - Content Creation and Social Media Strategies 24:00 - Closing Thoughts and Final Insights Hashtags: #DTCpodcast #FFUPs #SamTichnor #SnackInnovation #GoToMarketStrategy #PuffSnacks #ConsumerEngagement #FlavorInnovation #DTCPodcastEpisode #FoodEntrepreneur Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video