Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're excited to have Kirsten and Austin from minisocial. Mini Social has been a remarkable partner for DTC almost since our inception, helping brands harness the power of user-generated content (UGC) and micro-influencer campaigns. In this episode, we dive deep into the evolution of UGC, the strategy behind high-volume influencer campaigns, and the dual benefits of awareness and content repurposing. https://minisocial.com Key Takeaways: Evolution of UGC: Understanding how user-generated content has transformed over the years and its enduring relevance. High-Volume Campaigns: Learn why launching with dozens or even hundreds of micro-influencers can provide a significant boost to your brand. Content Repurposing: Discover strategies for effectively repurposing UGC across various marketing channels to maximize ROI. Tune in to hear how Kirsten and Austin are pioneering new ways to leverage UGC and micro-influencers for sustainable brand growth. Timestamps: 00:00 - Introduction to Minisocial and Influencer Campaigns 02:45 - The Evolution of UGC and Its Impact on Brands 05:30 - Minisocial's Journey: From Marketing Agency to Influencer Platform 08:00 - Running High Volume Micro-Influencer Campaigns 11:00 - The Role of TikTok Shops in Modern E-Commerce 13:30 - Trends in the DTC Space: Personal Care and CPG Innovations 16:00 - Leveraging AI for Efficient Influencer Campaign Briefs 19:00 - Authenticity in Influencer Marketing and UGC 22:00 - Tips for Maximizing UGC and Micro-Influencer Campaigns 25:30 - The Future of UGC: From Small Screens to Big Screens 28:00 - Conclusion and Special Offers for DTC Podcast Listeners Hashtags: #InfluencerMarketing #UGC #MicroInfluencers #DTC #Minisocial #TikTokMarketing #AIinMarketing #ContentCreation #DigitalMarketing #BrandGrowth #MarketingTrends #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video