Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're diving deep into the art of creating top-of-funnel content that not only grabs attention but also drives conversions. Our guest is Avery from Pilot House, a leading digital marketing agency known for its innovative strategies. In this episode, Avery shares insights on how to transform your social media channels into powerful top-of-funnel machines. Key Takeaways: Humor in Ads: Why incorporating humor can significantly boost engagement and reduce ad costs. Light Controversy: How sparking debates can drive comments and lower your cost per engagement. Limited Edition Drops: Leveraging exclusive products to attract new audiences and reduce customer acquisition costs. Discover how these strategies can help you build a robust top-of-funnel approach that keeps your brand top of mind and drives high-quality traffic. Timestamps: 00:00 - Introduction: Mastermind Events for Marketers 02:00 - Top Funnel Strategies: Key Speakers and Success Stories 04:00 - The Role of Humor in Advertising 06:00 - Engaging with Audience through Comments and Click-Through Rates 08:00 - Creating Controversial Ads for Increased Engagement 10:00 - Using Limited Edition Product Drops for New Customer Acquisition 12:00 - Measuring Success: Click-Through Rates and New Customer Acquisition Costs 14:00 - Emotional Targeting: The Power of Specific Ads 16:00 - Closing Remarks: Upcoming C-Suite Mastermind Event Hashtags: #MarketingStrategies #DTC #TopOfFunnel #MastermindEvents #HumorInAds #InfluencerMarketing #DigitalMarketing #Advertising #CustomerEngagement #ProductDrops #C-SuiteMastermind #MarketingTips #Ecommerce #SEO #SocialMediaMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video