Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Parker Godfrey, the founder of Kiaura Eyewear, joining us to share his incredible journey. From selling t-shirts out of his car in high school to creating a successful eyewear brand, Parker's story is a testament to perseverance and innovative thinking. Key Insights: Leveraging TikTok’s organic reach and subsidized discounts to drive viral marketing. Targeting niche audiences with tailored content to maximize engagement. The importance of high-quality, well-designed products in building a loyal customer base. Why Listen: Discover the strategies behind Kiaura Eyewear’s rapid growth. Learn about the challenges and solutions in scaling a DTC eyewear brand. Gain insights into effective social media marketing and content creation. Timestamps: 00:00 - Introduction and Mastermind Events Overview 02:00 - Parker Godfrey's Journey from High School Football to Entrepreneurship 06:00 - The Challenges and Successes of Launching Kiaura Eyewear 10:00 - Leveraging TikTok Shops for Explosive Growth 14:00 - Designing Unique and Functional Sunglasses Inspired by Architecture 18:00 - The Importance of Consistent Organic Content on TikTok 22:00 - Balancing TikTok and Meta for Effective Customer Acquisition 26:00 - Exploring the Potential of Google Ads for DTC Brands 28:00 - Benefits of a 1099 Workforce and Focusing on Core Strengths 31:00 - Parker's Vision for the Future of Kiaura Eyewear Hashtags: #DTC #Ecommerce #TikTokMarketing #KiauraEyewear #Entrepreneurship #SocialMediaMarketing #OrganicGrowth #InfluencerMarketing #DirectToConsumer #EyewearDesign #StartupJourney #BusinessGrowth #SEO #Podcast #DigitalMarketing #BrandStorytelling #ContentCreation #TikTokShops #SmallBusiness #MarketingStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video