Ep 426: How MìLà Expanded from a Local Restaurant to a Nationwide Frozen Food Brand
Description
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast! In today’s episode, we have Jen Liao, co-founder of MìLà, a brand that started as a local restaurant and expanded into the nationwide frozen food market. We dive deep into MìLà's journey, exploring their adaptive strategies, the logistical challenges of shipping frozen food, and the innovative marketing campaigns that fueled their growth.
Key Insights You Don’t Want to Miss:
Adaptability: Learn how MìLà pivoted during the pandemic and found success with frozen soup dumplings.
Experimentation: Discover the low-cost experiments that helped validate their business model and find product-market fit.
Creative Marketing: Understand the impact of unique campaigns like the red envelope treasure hunt in driving retail sales.
Why Listen?
Logistical Insights: Gain valuable knowledge on managing the complex logistics of shipping frozen products.
Marketing Strategies: Explore creative ways to engage customers and boost retail sales.
Scaling Tips: Hear practical advice on scaling from a local business to a national brand.
Tune in to learn how MìLà navigated the challenges of scaling their business and what strategies you can apply to your own growth journey.
Timestamps:
00:00 - Introduction
02:00 - Launching MiLa and Initial Challenges
07:00 - Transition to Frozen Food and Nationwide DTC Expansion
14:00 - Creative Advertising Strategies on Meta
20:00 - Overcoming Logistics and Supply Chain Challenges
28:00 - Entering Retail and Unique Marketing Campaigns
36:00 - Future Growth and Product Expansion
Hashtags:
#DTCPodcast #MiLaFoods #DirectToConsumer #Ecommerce #FrozenFood #MarketingStrategies #RetailExpansion #InfluencerMarketing #StartupSuccess #Entrepreneurship
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we’re excited to have Nick Lamothe, Senior Director of Custom Footwear at Crocs, join us. Nick’s role is all about transforming the way Crocs approaches customization for B2B and team...
Published 11/04/24
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast, where Pilothouse’s Adam and Zavire share essential marketing "don'ts" to help brands optimize their Q4 efforts and avoid costly pitfalls. With Q4’s unique pressures on ad spend and competition, they outline...
Published 11/01/24