Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're thrilled to have Brandon Horoho from Montana Knife Company join us. Brandon's returning to the podcast to update us on his fantastic growth, and announce that he's joining us at C-Suite Mastermind Sept 18-19. Come hang with Brandon and I! https://events.directtoconsumer.co On this podcast Brandon shares the incredible journey of growing his brand to eight figures in just three years using a unique drop model. He delves into the nuances of their secret VIP program and how it has fueled customer loyalty and repeat purchases. Tune in to learn how Montana Knife Company continues to innovate and scale despite advertising restrictions. Key Insights: Drop Model Success: Learn how Montana Knife Company uses a drop model to create scarcity and excitement, ensuring consistent sales. Secret VIP Program: Discover the secretive yet effective VIP program that has significantly boosted customer loyalty. Culinary Market Expansion: Understand the strategies behind their successful entry into the culinary market, leading to record sales. Top Moments: The impact of unexpected rewards in their VIP program. Maintaining product quality over quantity in a competitive market. Strategic collaborations for top-of-funnel growth. Overcoming advertising challenges with community engagement. Timestamps: 0:00 - Introduction to Brandon Horoho and MKC's Marketing Ethos 2:30 - VIP Program: Building Customer Loyalty with Surprise and Delight 5:45 - Expansion into the Culinary Market and Achieving a Million-Dollar Day 8:30 - Challenges and Strategies for Advertising in Restricted Categories 11:15 - Successful Collaborations: Nature's Metal and Bearded Butchers 14:00 - The Impact of Consistent Product Drops on Customer Engagement 16:45 - Using Black Crow and Retention.com for Data-Driven Marketing 19:30 - Preparing for the C-Suite Mastermind Event in Victoria, BC 22:00 - Future Plans and Maintaining High Energy in Marketing Initiatives Hashtags: #MarketingStrategies #DropModel #MontanaKnifeCompany #CustomerEngagement #VIPProgram #CulinaryMarket #RestrictedAdvertising #BrandCollaborations #DTCMarketing #EcommerceGrowth #CSuiteMastermind #DTCpodcast #PodcastEpisode #MarketingInsights #DigitalMarketing #TopOfFunnel #CustomerLoyalty #BusinessGrowth #BrandonHoroho #EricDyck Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video