Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re diving deep into creative strategy and media buying with Henry Banfield from Pilothouse, a senior content manager and media buyer. Henry brings a wealth of knowledge on how to effectively use data-driven creative testing to uncover what resonates most with your audience, which is crucial for scaling DTC campaigns. Follow along visually on: Case Study: https://www.pilothouse.co/clients-success/growoya Spotify: https://podcasters.spotify.com/pod/show/dtcpodcast YouTube: https://www.youtube.com/@DTCPodcast Why Listen? Learn the importance of letting your customers' data guide your creative strategy. Discover how to use seasonal sales periods to test and refine your creative approaches. Understand how to apply successful creative angles across different ad formats for maximum impact. Key Insights: Data-Driven Decisions: Henry explains how using data-backed creative testing allows you to understand what messaging and angles your audience responds to, leading to more effective ad campaigns. Iterative Testing: Discover the value of continuously testing different angles and refining your approach to build a successful, scalable advertising strategy. Seasonal Testing: Learn how using periods like Labor Day and Prime Day can be strategic for testing creative approaches before major sales events like Black Friday. Conclusion: If you're looking to scale your DTC brand and want to understand how to make your creative strategy more effective, this episode is packed with actionable insights. Timestamps: 0:00 - Introduction & Overview of Creative Strategy 2:30 - Angle Testing: Identifying What Resonates with Your Audience 7:15 - Creative Strategy Insights from the GrowOya Case Study 13:00 - Using Seasonal Sale Periods as Testing Grounds 19:00 - Building Evergreen Creative for Long-Term Success 25:00 - The Role of Animated Explainers in Product Marketing 31:00 - CGC (Content Creator Generated Content) & Final Thoughts Hashtags: #CreativeStrategy #DTCPodcast #GrowOya #AngleTesting #DigitalMarketing #ContentMarketing #PilotHouse #BlackFridayStrategy #EvergreenCreative #AnimatedExplainers #MarketingTips #HenryBanfield #EricDyck Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video