Ep 433: DTC Debates – All In On Amazon vs. Diversified DTC | AKNF
Description
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the All Killer, No Filler DTC Podcast, we dive into a lively debate between two Amazon experts, Clifford and Rob, who discuss the merits and drawbacks of focusing your brand's sales efforts on Amazon versus a DTC website. Clifford argues for the power of Amazon’s massive organic reach and built-in marketing services, while Rob makes the case for the control and customer data you retain with a DTC site.
Key Insights:
Amazon’s Organic Power: Capitalize on Amazon's daily organic traffic and ranking potential by funneling more of your sales through their platform.
Customer Data Ownership: Rob emphasizes the long-term value of owning customer data for remarketing and personalization efforts.
Multi-Channel Strategy: Use Amazon for core products, but keep exclusive items or collections on your DTC site to drive direct traffic.
This episode offers a balanced view of how brands can strategically use both channels to maximize growth.
Timestamps:
00:00:00 - The 15% Amazon Referral Fee: What You Get in Return
00:05:00 - The Balance Between Amazon and DTC Sales
00:11:00 - Prime Try Before You Buy: The Apparel Advantage on Amazon
00:15:00 - Using Amazon’s Fulfillment Network for Your DTC Site
00:18:00 - Amazon’s New Video Options & FBA Reimbursement Changes
Hashtags:
#AmazonVsDTC #eCommerceDebate #DTCStrategy #AmazonSelling #eCommerceMarketing #CustomerData #PrimeTryBeforeYouBuy #AmazonFulfillment #MetaAds #DTCMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we’re excited to have Nick Lamothe, Senior Director of Custom Footwear at Crocs, join us. Nick’s role is all about transforming the way Crocs approaches customization for B2B and team...
Published 11/04/24
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast, where Pilothouse’s Adam and Zavire share essential marketing "don'ts" to help brands optimize their Q4 efforts and avoid costly pitfalls. With Q4’s unique pressures on ad spend and competition, they outline...
Published 11/01/24