Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re joined by Drew Arciuolo, the visionary VP Marketing behind VKTRY Gear, a brand that has mastered scaling in the competitive world of athletic footwear accessories. In this episode, Drew shares how VKTRY Gear broke through a revenue ceiling and achieved explosive, profitable growth by narrowing their focus and refining their messaging and marketing strategies to resonate deeply with a specific target audience. Note: You can mastermind with Drew and 60 other apex operators in Victoria, BC, on September 18-19, 2024 at our C-Suite Mastermind event. Grab your ticket here. Key Insights: Targeted Marketing: VKTRY Gear's pivot to focus on basketball players rather than all athletes led to 240% growth. Influencer Strategy: The brand leveraged authentic influencer partnerships to amplify their message and drive demand. Evolving Messaging: As awareness grew, VKTRY Gear adapted its messaging to address new consumer concerns, ensuring continued relevance and growth. Tune in to learn how Drew and his team turned VKTRY Gear into a powerhouse in the athletic footwear space by being everywhere for their niche audience but not for everyone. Timestamps: 00:00 - Introduction to Sustaining Growth Beyond the First Win 02:45 - The Power of Targeted Messaging 06:00 - Leveraging Influencers and Organic Social Media 10:30 - Evolving Messaging Post-Virality 17:45 - Personal Insights: Imposter Syndrome Hashtags: #DTC #EcommerceGrowth #BrandMarketing #InfluencerMarketing #SustainableGrowth #Entrepreneurship #DirectToConsumer #BusinessSuccess #VKTRYGear #MarketingStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video