Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we're joined by Kadidja Dosso, founder of Dosso Beauty—a brand offering hypoallergenic braiding hair. Kadidja shares her journey of turning a personal allergic reaction to braiding hair into a thriving business, tapping into an underserved market need. She discusses the challenges of scaling a beauty brand, the importance of clean beauty in hair care, and her strategies for organic growth. https://Dossobeauty.com Key Insights: Market Gap Identification: How Kadidja leveraged her own experience and market research to identify a significant gap in hypoallergenic hair products. SEO Mastery for Organic Growth: The tactics Kadidja uses to drive traffic and sales through SEO without heavy reliance on paid ads. Scaling Challenges and Team Management: The complexities of scaling a DTC beauty brand and managing growth. Listen to learn how Dosso Beauty provides safer and cleaner options in hair care. Timestamps: 00:01:00 Inspiration Behind Dosso Beauty 00:06:00 Overcoming Industry Challenges 00:12:00 SEO Strategies and Organic Growth 00:17:00 Scaling the Business and Hair Deserts 00:24:00 Future Goals and Expansion Plans Hashtags: #DTCpodcast #KadidjaDosso #DossoBeauty #CleanBeauty #HypoallergenicHair #BraidingHair #SEOstrategy #BusinessGrowth #HaircareIndustry #FemaleFounder #Entrepreneurship #OrganicTraffic #HairDeserts #SmallBusinessGrowth #PodcastInterview Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video