Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're exploring the transformative role of AI in customer experience with two industry experts: Mike de la Cruz, President of iAdvize, and Katie Himes, CX Lead at Payne Glasses. Experience iAdvize Yourself (and Get Yourself a FREE Pair of Glasses) https://www.iadvize.com/DTC In this episode, we discuss how brands can harness AI to improve customer interactions, drive engagement, and ultimately boost growth. From integrating AI in a way that maintains a human touch to leveraging real-time data for better customer insights, this conversation is packed with actionable strategies for any DTC brand looking to improve its customer experience. Key insights include: How AI can help scale personalized customer interactions. The balance between automation and human touch in customer service. Strategies for using AI-driven data to understand and respond to customer needs. Timestamps: 0:00 - Introduction: AI’s Role in E-commerce 2:30 - Payne Glasses' Challenges Before iAdvize 5:00 - Transforming Customer Experience with AI Chatbots 7:30 - The Future of AI in E-commerce: Predictions and Opportunities 10:00 - Boosting Conversions: Real-World Results with AI 13:00 - How to Experience the iAdvize Chatbot and Special Offer 15:30 - Closing Thoughts: Why Now is the Time for AI in E-commerce Hashtags: #Ecommerce #AI #Chatbot #CustomerExperience #DTC #DigitalMarketing #ConversionRate #PayneGlasses #iAdvize #AIAssistant #MarketingTrends #Shopify #OnlineShopping #Podcast #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video