Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by the creative minds from Pilothouse: Taylor and Aves, who share their expertise on preparing for smaller but increasingly important holidays, such as Halloween. With Halloween and Thanksgiving on the horizon, this episode dives into strategies to capitalize on these growing consumer moments. Key Takeaways: Why starting your holiday campaigns earlier can yield better results. The benefits of cooperating with cultural trends instead of merely following them. How creative testing methods can find winning ads more efficiently, ensuring you maximize your marketing efforts. Timestamps: 00:00 - Intro: Halloween Trends in Marketing 02:00 - Evergreen Testing and Meta’s Advantage Plus 06:00 - Creative Strategies for Halloween Campaigns 12:00 - Stocking the Pond: Preparing for Q4 16:00 - Creative and Data Integration for Better Ad Performance 24:00 - A Preview of the C-Suite Mastermind Workshop Hashtags: #MetaMarketing #HalloweenCampaigns #EvergreenTesting #MediaBuying #CreativeStrategy #DigitalMarketing #HalloweenTrends #MetaAdvantagePlus #DTCMarketing #Q4Marketing #EcommerceSuccess #MarketingInsights #CreativeAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video