Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast. Today we're previewing the newest podcast on the DTC Podcast Network, Pilothouse's Jordon Gordon hosting the WORLD'S BEST EMAIL AND RETENTION PODCAST! Subscribe to TWBERP here: https://podcasters.spotify.com/pod/show/twberp/episodes/Ep-2-BFCM-Email-Strategies--What-Works-and-What-Doesnt--TWBERP-e2pheu2 Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year. In this episode, we explore why consistency is your best friend when crafting Black Friday emails, and why saying “40% off” for the sixth time isn’t just okay—it’s essential. Discover: How to segment your audience for maximum impact The surprising truth about customer purchase behavior during BFCM Why SMS is a game-changer for inbox competition Tips to turn your Black Friday buyers into loyal repeat customers Timestamps: 00:00 - Introduction to the world's best email and retention podcast 02:00 - Optimizing Black Friday email messaging strategies 04:15 - Insights on customer purchase behavior during Black Friday 06:30 - Importance of SMS for inbox competition during Black Friday 09:00 - Segmentation strategies for maximizing Black Friday results 12:00 - Turning Black Friday buyers into repeat customers Hashtags: #EmailMarketing #RetentionStrategies #BlackFridayMarketing #SMSMarketing #CustomerSegmentation #EcommerceTips #DTCGrowth #DigitalMarketing #CustomerRetention #CyberMondaySales Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video