Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Eric interviews Elery Pfeffer, CEO & Founder of Nift, and Geoff Sanders, CMO of Firstleaf, on how Nift’s targeted gifting platform helps Firstleaf scale its wine subscription business. Geoff shares how Firstleaf has increased its investment in Nift 10x over two years while maintaining strong unit economics, a challenge many DTC brands face in a competitive marketplace. Scale User Acquisition Reliably with Nift's Gifting Network: https://www.gonift.com/business/ Try Firstleaf's Wine Subscription on a special deal: https://www.firstleaf.com/dtcpodcast Key insights you’ll learn: How Nift’s gift-based approach works for publishers and advertisers. The power of scaling customer acquisition while maintaining profitability. How Nift’s data-driven targeting improves customer acquisition efficiency. Timestamps: 0:00 Introduction to Firstleaf and Nift Partnership 2:00 Challenges in Scaling Firstleaf's Wine Subscription Service 4:00 Nift’s Unique Gifting Model Explained 6:00 Advantages of Combining Customer Discounts and Media Spend 8:00 Optimizing Customer Acquisition Cost with Nift 10:00 Importance of Testing New Channels and Scaling with Nift 12:00 Selecting the Right Brands and Publishers for Gifting Hashtags: #Firstleaf #NIFT #WineSubscription #CustomerAcquisition #DigitalMarketing #GiftingStrategy #EcommerceGrowth #SubscriptionModel #BrandCollaboration #DTCMarketing #MarketingTrends #BusinessGrowth #TopOfFunnel #CustomerExperience #WineClub Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video