Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re excited to have Nick Lamothe, Senior Director of Custom Footwear at Crocs, join us. Nick’s role is all about transforming the way Crocs approaches customization for B2B and team markets, adding value for corporate clients, sports teams, and more. In this episode, we explore: How Crocs leverages customization to tap into B2B and team markets Key strategies in lifecycle marketing and partnerships that support customization growth The process behind scaling a custom product offering within a major global brand Let’s dive in and explore how custom footwear is changing the game for Crocs. Timestamps: 00:00 - Introduction: Custom Crocs and UGC with Nick Lamothe 02:00 - Nick’s Career Journey from Adidas to Crocs 06:00 - The Rise of Custom Crocs for B2B and Sports Teams 10:00 - Organic Growth and Lead Generation in Custom Footwear 14:00 - Customization Challenges and Future Innovation with AI 18:00 - Partnering with Creators for Limited Edition Crocs 21:00 - Expanding Customization Globally and Operational Goals 25:00 - Perceived Value of Custom Crocs for Brand Partnerships 27:00 - Closing Thoughts: Endless Possibilities with Custom Crocs Hashtags: #CustomCrocs #DTCpodcast #NickLamothe #CrocsCustomization #EcommerceGrowth #UserGeneratedContent #DigitalMarketing #BrandCollaborations #FootwearTrends #PersonalizedProducts Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video