DNA is the most information dense matter known to humankind. It is cheap, easy to copy, and extremely durable compared to our current unsustainable digital data storage methods. Today new research breakthroughs are in the process of making the mass use of DNA for data storage into a commercial opportunity. In this episode genetics researcher Cynthia Perez Estrada (Ph.D.Karolinska Inst, Postdoc Harvard Uni and Rice Uni) explains the opportunities and hurdles yet to be overcomed. Interviewed by Hannes Sapiens of Epicenter. See acast.com/privacy for privacy and opt-out information.