For a company to maintain a strong brand and reach full potential, the brand must be lived internally. Luz Erhardt, Chief Client Officer at Saffron, gives insight into how to engage the workforce in an effective way. Post pandemic, the need for a strong Employee Value Proposition is ever more important and motivating employees and creating a sense of brand ownership may seem a more complex task. Luz draws on her years of experience to give key actionable tips on how to achieve this.