With an increased blurring of boundaries between the physical and digital worlds, interior spaces must adapt to new needs. In this podcast, we welcome two impressive guests - Elvira Muñoz Beraza, Director of the Master in Strategic Interior Design at ie University, and Jacob Benbunan, CEO and Co-founder of Saffron Brand Consultants. With a wealth of experience in the industry, Elvira and Jacob aim to teach the next generation of designers how to face this new reality of branded environments.