On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results. She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a game-changer in her marketing strategy. Here’s a sneak peek at what you’ll discover in this episode: 1. The Power of Proper Channel Selection: Lashay kicks things off by emphasizing why choosing the right platforms can make or break your distribution success. 2. Strategic Paid Ads Usage: Dive into how Lashay uses paid ads to creatively retarget audiences and pull them down the funnel. 3. Quality Over Quantity: Discover why Lashay prioritizes the quality of connections and content over mere numbers. 4. Integrating Practical Content: Learn the importance of using hands-on tools like templates and checklists to provide real value in your content. 5. Focus on Conversions: It's not all about traffic volume. Lashay shares why driving conversions should be the ultimate goal of your content efforts. *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: [email protected] *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.