In this episode, Justin discusses the importance of focusing on bottom-of-funnel keywords, creating "jobs to be done" content, and implementing a targeted SEO approach with Sam Dunning from Breaking B2B. Justin and Sam dive into the need to prioritize keywords that align with the customer's buying intent, address their pain points, and introduce the company's solution. They chat over the effectiveness of a targeted, efficient SEO strategy that drives the right kind of traffic and sales leads. In this episode, you'll learn: How to prioritize bottom-of-funnel keywords that align with customer buying intentHow to drive qualified leads and sales with targeted contentWhy a targeted approach to SEO is more effective than broad, high-volume keyword strategiesHow updating existing content, improving design, and building links can enhance SEO rankings and visibility over time ***  WHEN YOU'RE READY ♻️ Distribution First Newsletter 🧭 Get Content Repurposing Roadmap (repurposing system) 🚀 Join Distribution First (private membership community) *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: [email protected] *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production. They give you unlimited podcast editing and strategy for your podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more.