In this episode of "Do Beautiful Things," host Jennifer Lawson, President and CEO of Keep America Beautiful, dives into the critical role of recycling in sustainable living and explores the intricacies of the recycling process. Our special guest, Jeff Snyder, Senior Vice President of Recycling and Sustainability at Rumpke Waste and Recycling, brings over 30 years of industry expertise to the table. Together, they delve into the exceptional capabilities of Rumpke's state-of-the-art Materials Recovery Facility (MRF) in Columbus, Ohio, highlighting the sophisticated technologies and methods used to sort and recycle materials efficiently. Jeff sheds light on the common challenges faced in the recycling industry and emphasizes the importance of clean and well-sorted materials to create new products. With a focus on improving recycling rates and debunking myths, the conversation provides essential insights into the future of recycling, including the promising role of AI technology. Listeners will learn about industry demands for recycled resin from major companies, and the need for transparency to build trust in recycling processes. Tune in to discover how your participation and mindful recycling habits can make a significant impact. Join us in our mission to make our communities cleaner, greener, and more beautiful. Show Notes: 00:00 Exploring recycling process at Rumpke's Columbus MRF. 06:05 Only 30% consumer plastics are actually recycled. 08:28 Lack of trust, care, and high costs deter. 12:40 Adopt ABCs for recycling: simple and effective. 15:29 Demand for post-consumer resin packaging increasing. 18:17 Initial step: Size material, remove glass. 20:50 Ballistic separators sort paper and containers. 25:48 Promoting recycling transparency builds trust and participation. 28:56 Recycling leads to a healthier, sustainable future.