How do I deal with questions to which I have no good answers? Which risks do I say yes to (and when to decline)? In this episode, Alison Simpson answers these questions and more. What You’ll Learn: 1. What is adversity training?  2. 3 things every leader needs in order to succeed. 3. How to say “I don’t know” in a way that inspires confidence and teaches you something. 4. How to apply the mirror test to your decision making. 5. Simple ways to improve your listening skills. 6. Alison’s 70/30 rule for taking on challenges. 7. The special advantage a junior team member has when they speak up.  Who is Alison? Alison is the president and CEO of the Canadian Marketing Association (CMA). Throughout her career, she's held executive marketing roles and served as president of several marketing agencies. Having worked for and with top tier brands, including Holt Renfrew, Rogers Communications, and TMX Group, Alison is a high achiever with plenty of experiences and insights. Prior to joining the CMA, Allison was Chief Marketing Officer and Head of Consumer Business at Key, an innovative, Technology company that has developed the world's first all digital on demand home ownership platform to make home ownership a reality for many. She's a director on several boards, both not for profit and publicly traded. She also serves on the advisory board for the Master of Management Analytics and Artificial Intelligence program at the Smith School of Business. And, of course, she’s highly successful in her time away from work, having run 63 marathons! Mentions: The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown  by Nathan Furr and Susannah Harmon Furr https://www.amazon.ca/Upside-Uncertainty-Guide-Finding-Possibility/dp/1647823013  Follow Alison: LinkedIn: https://www.linkedin.com/in/alisonksimpson/  More of Do Good to Lead Well: Website: https://craigdowden.com/ LinkedIn: https://www.linkedin.com/in/craigdowden/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/craig-dowden/message