Ep. 217- GUEST: 🛳️ Norwegian Cruise Line EMAIL PERSONALIZATION and WELCOME SERIES TIPS with Damara McKoy FROM NCL!
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Damara McKoy, a key member of the digital marketing team at Norwegian Cruise Line. They discuss Norwegian's approach to email marketing, personalization, and the company's recent rebranding efforts.=================================================================Best Moments:(02:21) Damara's career path and journey to Norwegian(04:49) Norwegian's welcome email series and personalization efforts(06:35) Interactive email featur...
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