Episodes
Logo design is a particular part of branding that most focus on and with good reason, but finding a good logo designer can be tricky, so lets treat Logosearchalitis and find you a good designer. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
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Published 08/27/24
When you're looking to lean more into a personal brand, especially if you're starting a business at the same time, it can be tricky to know how you name your brand or brands. So let's treat this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 08/22/24
When expectations don't align with the cost of doing branding, like any product or service, there's a disconnect where a client/customer isn't willing to pay. So let's treat Valuenoma. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 08/20/24
Depending on the font or typeface, there are license agreements for font usage and for many of these, they require a payment. But what happens if you don't pay? Let's treat Fontusilitis Licenfoma. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 08/15/24
Many branding professionals and designers typically charge for their services with a 50% deposit and 50% on delivery. But what if a client goes AWOL mid-project? Let's treat Fiftygonoria. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 08/13/24
A different kind of question this episode, as it's one about the Doc, as he's asked what his day as a branding person and content creator looks like. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 08/08/24
Are they one in the same or is there a difference between the term 'brand identity' and 'visual identity'? The doctor breaks it down with a differential diagnosis. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 08/06/24
This could be the worst nightmare for branding and business people alike, finding out there is another brand very similar to yours after updating your branding. So let's address this IP Dilemma. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 08/02/24
Whether you're getting into brand strategy or you're a business wanted to establish an effective position in your market, let's outline what brand positioning is and how to keep it simple & effective. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 07/29/24
It's a big question to try to answer in this episode when business meets brand, higher purpose meets capitalism and how do you walk the line as a business, or do you even need to? In this episode, I share my thoughts. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 07/25/24
Whether there's 3 or 10 of them, brand values can make an impact on a team and in turn a business, if developed and used effectively. So let's treat Brand Valueitis to make brand values, valuable. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 07/08/24
You're hitting a wall of clients that can afford you or you have too many clients to handle and it's time to grow your branding business, but how do you do it? Let's treat Business Growing Pains. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
*NOTE* You may hear an audio distortion of a secondary voice (my voice) in this episode, just like last episode. I think the problem was that my computer was also...
Published 07/03/24
When it's time to update your logo and you're comparing options of branding service providers, you're stuck knowing what is a reasonable fee for logo design. So let's remedy Logopricitis. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
*NOTE* You may hear an audio distortion of a secondary voice (my voice) in this episode, it seems my microphone equipment was playing up and produced a kind of echo. It...
Published 07/02/24
With so many logo files potentially given to you by a designer, you're probably left saying "OMG!?". So let's treat OMPNG to give you the prescription for effectively using your logo files. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 06/27/24
When you have assets that are of value to your business you protect them, right? So let's treat the confusion around protecting your brand name or logo by diagnosing Protectorbranor. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 06/25/24
Whether you're a one-person business or a team of many, let's treat Personasociotonin to decide what is right for you when showing up for your brand with social media accounts. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 06/20/24
Let's treat Brandbillixiety to confidently bill for your branding services, be it 50/50, 100% up front or prescribe some other weird and wonderful ways to do better branding. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 06/18/24
It's Aussie, it's free (kinda) and it's useful. But how useful and does it live up to the Canva Hype? Let's diagnose this one to find out if it's worth it for your business to do better branding. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 06/13/24
Maybe it's because of a gut feeling telling you that your online presence is lacking, or you're getting FOMO from competitors standing out on social media. So how do we cure Socialeftoutitis? Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 06/11/24
It's becoming part of the current zeitgeist of society, where you’re either doing better branding with AI or doing better branding than AI can. So lets look at "BrandAIng". Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 06/06/24
A bit of shock value for this week from someone stating branding is pretty much snake oil. So lets suck out the venom of this one and treat the root of this potential problem. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 06/04/24
This common problem when considering updates to your website and branding at the same time, all comes down to context. So let's treat the symptoms that cause this ailment, known as Brandorsitus. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 05/30/24
Many designers fall into this rut at one time or another when branding businesses and choosing fonts, so let's treat this condition, known as Montserrut to do better branding. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 05/28/24
Many businesses face this issue when they receive a brand identity that is far too complex to remember it all and know how to use it. So let's tackle 'Brandnesia' to make an effective brand. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 05/23/24
It's the itch many designers need to scratch when developing design assets for branding. So let's remedy or avoid getting the contagious 'Designpox'. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy
Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Published 05/21/24